Monday, August 17, 2015

5 Words You Should Include In Your Next Subject Line

 
Subject Line Gold analyzed these subject lines based on the results of 21 billion marketing emails sent by 2,500 brands spanning from sectors like B2B, Financial Services, Consumer Services, Telecom & Tech, and more.
In conducting their survey, they determined that the five words that most increase open rates (on average) are:
 
       Upgrade - open rate + 65.7%
Just – open rate = 64.8%
Content – open rate = 59.1%
Go – open rate = 55.8%
Wonderful – open rate = 55.1%
 
The most detrimental words to your open rate are:
Miss – open rate = -4.6%
Deals! - open rate = -4.4%
Groovy – open rate = -4.3%
Conditions – open rate = -4%
Friday! - open rate = -4%

So if you think your email marketing is pretty groovy and you want to tell the world, you might want to think again.
 
Another insightful part of this study was the consideration of symbols for marketing emails. A lot of marketers might not even be using them, but the industry data suggests that they do have an impact—regardless of mixed consumer reactions. As it turns out, the snowman symbol is the best for subject lines, while the sun symbol is the third worst. So maybe sunshine doesn’t always beat the cold after all.
 
 Source: Ranae Gonner, ER Marketing
 
 

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I'm really just a "mature" guy picking up experience along the way. If only by osmosis, I've observed what works and what doesn't work under the marketing umbrella -- with 11 years in sales and marketing at Procter & Gamble; 30-plus years in B2B publishing (including three years as a publisher); and 1,000's of calls on every size company starting with the likes of Microsoft and Hewlett-Packard all the way down to small, brash start-ups.

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