Wednesday, June 20, 2012

Magazines Boost Impact




Based on independent research from The Association of Magazine Media, advertisers need to maintain magazine spending even as they add online and social media activity.  The reasons include:



  • Magazines are the most consistent medium in driving results across the purchase funnel.
  • Magazine advertising beats online advertising in boosting purchase intent.
  • Magazines out-perform other media to influence prospects to start an online search.
  • Print ads rank as the #1 offline source in driving "actionable" web traffic.
  • Video on magazine websites lead all other media in driving visits to a company's website.
  • More 18-34 year-olds read magazines and they read more issues on average than ten years ago.



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MY OBJECTIVE:

To share common sense lessons learned with 40-plus years experience in marketing, sales and as a B2B publisher.

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I'm really just a "mature" guy picking up experience along the way. If only by osmosis, I've observed what works and what doesn't work under the marketing umbrella -- with 11 years in sales and marketing at Procter & Gamble; 30-plus years in B2B publishing (including three years as a publisher); and 1,000's of calls on every size company starting with the likes of Microsoft and Hewlett-Packard all the way down to small, brash start-ups.

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