Wednesday, June 20, 2012

Magazines Boost Impact

Based on independent research from The Association of Magazine Media, advertisers need to maintain magazine spending even as they add online and social media activity.  The reasons include:

  • Magazines are the most consistent medium in driving results across the purchase funnel.
  • Magazine advertising beats online advertising in boosting purchase intent.
  • Magazines out-perform other media to influence prospects to start an online search.
  • Print ads rank as the #1 offline source in driving "actionable" web traffic.
  • Video on magazine websites lead all other media in driving visits to a company's website.
  • More 18-34 year-olds read magazines and they read more issues on average than ten years ago.

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.


To share common sense lessons learned with 40-plus years experience in marketing, sales and as a B2B publisher.