That's why a new priority should be set...one that puts the requirements of your sales team front and center. It's the need to communicate a market position that sets your brand apart...that differentiates it from today's commodity media.
How do you do that?
Assess your current value proposition.
Analyze your competitors' positions.
Refocus your approach on the most important aspect: your customer's selfish interest.
Conduct research to prove your enhanced sales story.
Build the communication tools.
And then train your team on the concepts and tools.