Friday, April 15, 2011

Why Branding Matters



A successful brand can benefit your company in the following ways.


It separates you from your competitors, in a unique way, that is relevant and motivating to your customers, prospects and sales channels. It gives you value and makes your product(s) special.


It enhances your perceived value, supporting premium pricing, sheltering you from low-price competition.


It enables you to launch new products more quickly and cost effectively.


Remember, brands happen with or without you. It is up to you to be proactive in shaping the identity and strength of your brand image.

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MY OBJECTIVE:

To share common sense lessons learned with 40-plus years experience in marketing, sales and as a B2B publisher.

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I'm really just a "mature" guy picking up experience along the way. If only by osmosis, I've observed what works and what doesn't work under the marketing umbrella -- with 11 years in sales and marketing at Procter & Gamble; 30-plus years in B2B publishing (including three years as a publisher); and 1,000's of calls on every size company starting with the likes of Microsoft and Hewlett-Packard all the way down to small, brash start-ups.

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