Monday, November 22, 2010

Wasting Money On Search Engine Optimization



In a recent report by a Conductor, a New York Company, that analyzes paid and organic search strategies, they found that Fortune 500 companies spend $51 million per day in aggregate on 88,792 keywords but only 20.8% rank in the top 100 of natural search results. This means that 80% of the $51 million a day, $40 million a day is completely waste.

The study measures the maturity of natural search efforts in comparison with the pay-per-click spending. The study also examines whether investments pay off for paid search terms made by Fortune 500 companies while looking at the top 200 and branded keywords.

"It remains alarming that more than the lion's share of pay-per-clicks are not showing up anywhere in search results for their most important keywords," said Seth Besmertnik, Conductor CEO. "As a group, the Fortune 500 continues to remain largely invisible in natural search results."

While your company isn't among the Fortune 500, are you too wasting money on pay-per-click keywords?

No comments:

Post a Comment

Note: Only a member of this blog may post a comment.

MY OBJECTIVE:

To share common sense lessons learned with 40-plus years experience in marketing, sales and as a B2B publisher.

About Me

My photo
I'm really just a "mature" guy picking up experience along the way. If only by osmosis, I've observed what works and what doesn't work under the marketing umbrella -- with 11 years in sales and marketing at Procter & Gamble; 30-plus years in B2B publishing (including three years as a publisher); and 1,000's of calls on every size company starting with the likes of Microsoft and Hewlett-Packard all the way down to small, brash start-ups.

Followers