McGraw-Hill Publishing created the following two commentaries way back in 1958. They still apply today. I've just modernized them with new illustrations and fresh endings.
You don’t know my title.
You don’t know where I work.
You don’t know what I do.
You don’t call on me.
You don’t even know that I exist.
But – I can make or break your sale.”
MORAL: You make more friends than you know – with print media advertising.
To share common sense lessons learned with 40-plus years experience in marketing, sales and as a B2B publisher.
- I'm really just a "mature" guy picking up experience along the way. If only by osmosis, I've observed what works and what doesn't work under the marketing umbrella -- with 11 years in sales and marketing at Procter & Gamble; 30-plus years in B2B publishing (including three years as a publisher); and 1,000's of calls on every size company starting with the likes of Microsoft and Hewlett-Packard all the way down to small, brash start-ups.
- ► 2013 (19)
- ► 2012 (19)
- ► 2011 (34)
- ▼ 2010 (31)