Wednesday, March 17, 2010

"I don't know who you are."








"I don’t know your company.
I don’t know your company’s product.
I don’t know what your company stands for.
I don’t know your company’s customers.
I don’t know your company’s record.
I don’t know your company’s reputation.

Now, you want me to click on your link with my Google keyword search…
or link to your company web site?”


MORAL: Selling starts before the Internet – with print media advertising.

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MY OBJECTIVE:

To share common sense lessons learned with 40-plus years experience in marketing, sales and as a B2B publisher.

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