In a recent report by a Conductor, a New York Company, that analyzes paid and organic search strategies, they found that Fortune 500 companies spend $51 million per day in aggregate on 88,792 keywords but only 20.8% rank in the top 100 of natural search results. This means that 80% of the $51 million a day, $40 million a day is completely waste.
The study measures the maturity of natural search efforts in comparison with the pay-per-click spending. The study also examines whether investments pay off for paid search terms made by Fortune 500 companies while looking at the top 200 and branded keywords.
"It remains alarming that more than the lion's share of pay-per-clicks are not showing up anywhere in search results for their most important keywords," said Seth Besmertnik, Conductor CEO. "As a group, the Fortune 500 continues to remain largely invisible in natural search results."
While your company isn't among the Fortune 500, are you too wasting money on pay-per-click keywords?
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