"I don't know who you are."

"I don’t know your company.
I don’t know your company’s product.
I don’t know what your company stands for.
I don’t know your company’s customers.
I don’t know your company’s record.
I don’t know your company’s reputation.

Now, you want me to click on your link with my Google keyword search…
or link to your company web site?”


MORAL: Selling starts before the Internet – with print media advertising.