Wednesday, June 8, 2011

How To Approach Content Strategy

As you brainstorm your own content strategy, ask yourself these questions:

Which primary niche do I want to be known for most?

What are my prospects' challenges?

What kind of content do they like and consume?

How can I create interesting yet consistent content that will attract new customers and retain old ones?

When all is said and done, what business results do I want to achieve for all my hard work?

How will I know if this stuff is working?

More next time.

Reference: Patricia Redsicker

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To share common sense lessons learned with 40-plus years experience in marketing, sales and as a B2B publisher.