Wednesday, June 8, 2011

How To Approach Content Strategy



As you brainstorm your own content strategy, ask yourself these questions:

Which primary niche do I want to be known for most?

What are my prospects' challenges?

What kind of content do they like and consume?

How can I create interesting yet consistent content that will attract new customers and retain old ones?

When all is said and done, what business results do I want to achieve for all my hard work?

How will I know if this stuff is working?

More next time.

Reference: Patricia Redsicker

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I'm really just a "mature" guy picking up experience along the way. If only by osmosis, I've observed what works and what doesn't work under the marketing umbrella -- with 11 years in sales and marketing at Procter & Gamble; 30-plus years in B2B publishing (including three years as a publisher); and 1,000's of calls on every size company starting with the likes of Microsoft and Hewlett-Packard all the way down to small, brash start-ups.

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