Thursday, April 1, 2010

Seven Basic Tips To Improve Your Web Site

Web navigation should be flushed out during the design phase.

The back button is a huge indicator of bad design.

Don't be too proud of the amount of time visitors spend on your web site. They might simply be lost.

Users don't read web sites. They scan. Words are not as important as visuals.
Images, from photographs to videos, can bring your company's values to life.

Never say you've finished your web site. It should evolve. Remove anything redundant, outdated, or trivial on an ongoing basis.

Fixing problems in the development phase or redesign process costs ten time more in the design phase. Addressing problems after the release can cost 100 times more than in the design phase.

Finally, get top management buy-in to your web site by having them participate in the usability testing.

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To share common sense lessons learned with 40-plus years experience in marketing, sales and as a B2B publisher.

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I'm really just a "mature" guy picking up experience along the way. If only by osmosis, I've observed what works and what doesn't work under the marketing umbrella -- with 11 years in sales and marketing at Procter & Gamble; 30-plus years in B2B publishing (including three years as a publisher); and 1,000's of calls on every size company starting with the likes of Microsoft and Hewlett-Packard all the way down to small, brash start-ups.